Initial Ideas

Information on the artist

Song Lyrics

Tori Kelly - Unbreakable Smile

La da da da dee, you’re not breaking me
La de da da da da da da da, yeah

Somebody told me fame is a disease
You start singing the blues when you start seeing the green
But I think it's all about what you choose
The way you live your life, depends on you
That’s when I realized I wanna make a difference
Change other people’s lives, give hope, even for a moment
Use my name for good and change the game I could
Because to make it you think I gotta act a certain way,
Be a little bit insane, live a little, it's okay
I guess we have different definitions of living, but you’ll twist my words anyway
You’ll say that I’m naïve, like I don’t have a past,
You're the one being deceived, I see right behind the mask
Tryna to stir me up and get me mad
I smile because happiness is all I have, so

La da da da dee, you’re not breaking me
La de da da da, ain’t got time for ya, singing
La da da da dee, you won’t shatter me
La de da da da, got an unbreakable smile

You see me hanging with my fam, but that don’t mean I’m living in a bubble
You’ll find me at church, but that don’t mean I can’t cause trouble
Stir up a little scene 'cause isn't that what you want?
For me to mess up, so you can dress up some story
Saying, Tori this’ll sell more records
But I’d rather make ’em yawn than be a pawn on your chessboard
So call me boring, call me cookie cutter
Call me what you want
A matter of fact
Just say it loud and don’t st-stutter
'Cause I know who I am, yeah I’m still the same
Just a California girl with big dreams
Thinking maybe they’ll let me sing songs about real things
And baby who knows maybe I can sell out shows without taking off my clothes
God made me sexy I don't care if only I know

La da da da dee, you’re not breaking me
La de da da da, ain’t got time for ya, singing
La da da da dee, you won’t shatter me
La de da da da, got an unbreakable smile

Oh oh [2x]

And I'll just keep on singing.

La da da da dee, you’re not breaking me
La de da da da, ain’t got time for ya
La da da da dee, you won’t shatter me
La de da da da, got an unbreakable smile

I might be smiling, yes
But don't mistake kindness for weakness

Permission to Tori Kelly

Manager Permission

This is the email we sent to Tori Kelly's manager asking for permission to use her song in our music video. we were able to contact tori kelly via her mangers email and this shows that we were able to have access to use her music in our music video. 

choosing the track

Here me and dorcas have been looking at some up and coming artist who we could chose the track for our music video. We went through each song and research on the person who was singing in the song. this helped u then realise that some of the singers were much more experienced then some and their name was much more well known, this is why we decided to chose Tori Kelly.

Purpose of the music video

https://www.goconqr.com/en-US/p/4782333

A Model of the Media

2nd day of Filming

2nd day of Filming

 For our second day of filming, we went to camden town and filmed a lot of cut away shots and other fantastic shots for our music video. We did this so that we could have lots more footage to work with rather than not having enough. Me and dorcas as a team chose this location because it had the urban feel that we was looking for to put in our music video, and it was lively and filled with people that wanted to contribute to our music video. It was great also that we went with some of the other girls in our case because ideas were flowing and we filmed a lot more footage than our first day of filming.

Alex Southam - Case Study 3

Alex Southam

To begin with Southam undertook all the tasks on his videos; camera, lighting, editing, now uses a director for photography. Southam says that he likes the format of music videos as , 'you can try new techniques and can have real artistic freedom'. He is less keen on commercials as they allow for 'much less freedom'. He also uses vimeo to showcase his videos- this is becoming as increasingly important platform as it is considered have 'higher status' than youtube. 

Southam's first video was Alt-J - Tessellate with a budget of £10,000. Southam learnt how to use after effects and edit his own video.

case study 2- Emil Nava

Emil Nava 

Emil Nava begin his career as a runner for a film production company, worked for a company called Blink Production. he now freelances for OB management. He then graduated to a assistant Director and he management a video shoot. He also directed a L'oreal Advert "Dare to be different" this also mad him more money that his starting out music videos.

When he began his music career his music video budgets were at a small amount of £5,000 to £10,000 this is where his career was lifted of the ground. His most expensive music video to date is Jessie J at a budget of £160,000.

Emil's first budget was the bad kid British - our house is dadless and the track budget was around £20,000. It was located in Manchester, they also casted local people to be a feature in the music video.  I took only one day to film, 2/3 days to edit and 10 days of pre-production.

OB Management is the management in which he works with and represents the agents he also works with. OB Management companies aim was to nurture peoples talent and work with production companies and labels. they also aimed to match the right director to the right artist so it is extremely easier for them to get along and work together productively.
 
Emil Nava has directed many other music video including big names such as Chris Brown, T.I, Ed Sheeran , Jennifer Lopez, Jessie J and many more. Nava has had a lot of successful experiences with the music industry and has produce many now famous music videos.